The art form of making reborn dolls or ”reborning” began in the United States in the late 1990s. Reborning follows a long tradition of collectors, artists, and manufacturers restoring and enhancing dolls in order to portray a more realistic appearance. The internet has allowed doll artists and collectors to create an online society focused on reborn dolls. In 2002, it is said the first reborn was offered on eBay. This has expanded the reborn market allowing artists to open online stores which function figuratively as nurseries or adoption centers. The niche market for the dolls began with doll collectors who admired the realism accuracy of the doll. The market quickly reached those who wanted to use the doll as an emotional outlet, either to mother or for therapeutic purposes. Mass media coverage has helped to develop the phenomenon in other countries. Reborning enjoys popularity in the United Kingdom and Australia, but has also reached Canada, the rest of Europe, Africa, and Latin America. Doll manufacturers have also taken advantage of the trend and sell supplies, tools, and accessories catering to reborn audience. This has allowed reborners or doll artist to invent new techniques causing the dolls to become increasingly realistic over time. Magazines, books, organizations, and conventions dedicated to reborn dolls have been started as a result of this popularity.